- British designer Vivienne Westwood's logo is widely recognised
- Westwood uses symbols throughout her work
- Her graphics team interprets her ideas
- The brand is built around personality and charisma
- In 1981 she set up her own strong brand identity which is used today
- There where plans to change the logo but it didn't seem essential
- Westwood is like royalty in the fashion industry
- Everything is produced in-house
- She has a team however everything is done specifically how she wants it to look
- Graphics feeds of the fashion
- Westwood has created her own symbols which all mean something to her customers
- The symbol the orb is very representative representing British heritage, orb representing the world, orb representing past and the ring of Saturn representing the future
- Tracey Emin collaborated with Westwood redrawing the orb design in 2000
Vivienne Westwood other symbols
- Pan, young faun half-devil half-angel hooves incorporated into shop windows
- The Frame: traditional gilt frame which links part and present. The frame is like a gateway into the world of Westwood
- Man- cave man look to it, lettering like Stonehenge
- Anglomania- similar to a pirate look, like Tommy Hilfiger and Calvin Klein
The logos/symbols are carried through packaging, fragrances and accessories. The orb became packaging for a watch ect.
Still independent and quite a small company created a graphic identity that is focused, recognisable and consistent.
For Westwood branding is all about CREATIVITY.
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