Chosen 3 artifacts

My chosen artifacts are Chosen artifact is Clothing Lines:

Emporio Armani including David Beckham (looking like how a women would have been painted) 

Abercrombie and Fitch advert the images used are either sepia or black and white which is like old fashion photography.

My second chosen artifact is Aftershave:
I have chosen the Dolce & Gabbana advert

My third chosen artifact is electrical appliances:

Can you believe this is an advert for a vacuum, this is definitely a perfect example of sexualisation using men in advertising. 

My Essay Structure

My Questions..
How have representations of men in advertising since 1980's mirrored that of the representation of women since the 1950's?

• What is the sexualisation?
• Introductions on subject
• Consider my three artifacts
• The history and comparisons
• Meanings 
• My opinions
• Who this sort of advertising affects and how?
• Conclusion

Men used in Hollister advertising looking overtly sexual

 This male is clearly led down, with 'sexy looking eyes' looking directly at the camera. He arms are in such a sexual position- one rustling the hair and the other around his neck. As the image is from chest up you can see that he doesn't have a top on.

This male model is led against a tree, with his arm around the back of his neck. He has quite a 'tight' looking body however again this model is not overly muscular. He is smiling which you don't seem to see in advertising. He is also slightly pulling at the side of his shorts to give an impression that after the shot he pulled them down?

His male model clearly has a very impressive body that is very toned. His swim shorts are very low which could make people think how low? You cannot see the models face as it is not in the shot, why have they left his face out? Are people only interested in the body? It also has a full view of the upper body as there is no arms or clothing to distract from the body, it almost seems very open.

 This males hands are rustling through his hair, this is deemed to be a sexy 'move'. He is smiling as is the one above. The model has very low trousers to reveal all.

This model is led very open- both arms behind his head and his legs spread apart and one up. He has a t-shirt around his neck however it is not on properly but revealing enough of the body. 
















Interesting when I typed in Hollister advertising (which is very much a young surfer clothing range) it suggested that I wanted to look at Abercrombie and Fitch's advertising perhaps as there advertising is very similar but it is interesting as there clothing lines are very different !