Sunday, 5 December 2010

Television Advert- Cadbury

The costume:
They are both quite young children chose to do this.
They are both in what appears to be a school uniform.
The Girl: Has her hair in bunches and a little purple click to match her dress she is dresses very typically with buttons on the front of the dress done up. Although her hair is in bunches it is very slick back and very neatly done. Glasses on which could look slightly geeky. Very high neckline on her jumper. Very little flesh showing.
The Boy: He looks like he is in a school uniform. He looks very smart, having a tie, shirt, jumper and trousers. Also with very little flesh showing. The way he is dressed could insinuate that he is trying to look older than he is perhaps? However he has this cool little digital watch that he looks at which makes you think he's like any other small boy with gadgets. Simple hair style not spiked or anything that would suggest he's a 'cool' kid.





I think their appearance is slightly odd even before the advert resumes.
They are also both sat bolt up right perhaps showing good posture? 

The boy is taller than the girl. This is showing that the boy is more significant?
They have chose a very simple location, with just two children perhaps brother and younger sister, sat waiting for what looks their school picture, this is suggested by the background and at the start of the advert and the man setting the scene up. This is a very average thing for children in there uniform when they are attending school.


The props have been selected very carefully but what children would really play with: such as a small watch of the boys which is the only sound which they are in rhythm with and a balloon which the girl uses which is also a noise that they move there eyebrows to. These are things that make sometimes quite annoying noises which parents don't tolerate. However we have all made that noise with a balloon. 


There are not many camera angles use: I think they tried to film it as if you where stood in front of them. So you are almost the same height as them and there is not sense of authority or anything. There is a point where they have taken a birds eye view at the children are looking up at the camera, this is a good angle as it is showing the basic surroundings and making us really focus on the children. There are also a few close ups. 


The lighting and colour of film is very basic I think they have done this as they are pining all the attention on what the children are doing and don't want to distract our brains.
No one has ever relieved how this advert was actually made however I think that this was done with special effects on the eye brows as I don't think they would be able to have so much movement and such a rapid speed.


The adverts is actually advertising Dairy Milk Chocolate but the children don't really signify that (Well perhaps the girl purple dress) but I think we remember there adverts as they are very clever and as this one is.. Funny. There for, we remember it, this is a very clever tactic.
There adverts made you laugh and perhaps sharing there chocolate does? Perhaps this is the underlined message.

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