Thursday 24 February 2011

Men used in Abercrombie and Fitch advertising looking overtly sexual





Abercrombie and Fitch adverts:

Abercrombie and Fitch sells a lot of surfer style clothing, underwear, accessories and smellies. They are a well known and trendy brand. When buying a product the items go into on of the bags- either a female bag or a male bag both images I personally find rather revealing for simply a carrier bag if I am honest! 
These images above I managed to find of just a small selection of there adverts containing males. I think this type of marketing is clearly directed at the teenage girl age range.
The males used in these adverts all seem to be quite young. (mid 20's maybe)
The guys are positioned in very sexual ways or looking overtly sexual:
For example the first advert: His arms are behind his back and he is really showing off his upper boys and extending it by stretching it with his arms. He has a choppy looking hair cut with the messy look and he seems to be looking off the shot to the left but in a mysterious sexy way which gives the illusion that he is hiding something. 
Second advert: This is overtly sexual! He is doing a very typical womanly pose, rustling the hair and dragging it backwards and lifting the top to reveal some body but not all, so again its that whole sense of mystery and being a bit secret. It's actually quite a dark images also with only a selective light. (very much like there stores actually, perhaps thats why they have used black and white imagery)
Third advert: So this advert is purely focused on the males body this is obvious as there is no head in the frame. Again a typical tight looking body and arms but not overly muscular arms. I think its a very sexual position as he is leaning against a tree with one hand pulling the side of his trousers down (very far many I add) and the other hand resting away from the body. But yes very low jeans.
Fourth advert: The advert isn't necessarily overly sexual however the two men have there full top parts of their bodies out, it doesn't really scream what they products they are trying to advertise apart from the t-shirts barely visible slung over their shoulders but look how low there jeans are!!
Very low, so low that the male on the right hand side looks like he is trying to pull them up. 

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