Men used in Abercrombie and Fitch advertising looking overtly sexual

Abercrombie and Fitch adverts:

Abercrombie and Fitch sells a lot of surfer style clothing, underwear, accessories and smellies. They are a well known and trendy brand. When buying a product the items go into on of the bags- either a female bag or a male bag both images I personally find rather revealing for simply a carrier bag if I am honest! 

These images above I managed to find of just a small selection of there adverts containing males. I think this type of marketing is clearly directed at the teenage girl age range.

The males used in these adverts all seem to be quite young. (mid 20's maybe)

The guys are positioned in very sexual ways or looking overtly sexual:

For example the first advert: His arms are behind his back and he is really showing off his upper boys and extending it by stretching it with his arms. He has a choppy looking hair cut with the messy look and he seems to be looking off the shot to the left but in a mysterious sexy way which gives the illusion that he is hiding something. 

Second advert: This is overtly sexual! He is doing a very typical womanly pose, rustling the hair and dragging it backwards and lifting the top to reveal some body but not all, so again its that whole sense of mystery and being a bit secret. It's actually quite a dark images also with only a selective light. (very much like there stores actually, perhaps thats why they have used black and white imagery)

Third advert: So this advert is purely focused on the males body this is obvious as there is no head in the frame. Again a typical tight looking body and arms but not overly muscular arms. I think its a very sexual position as he is leaning against a tree with one hand pulling the side of his trousers down (very far many I add) and the other hand resting away from the body. But yes very low jeans.
Fourth advert: The advert isn't necessarily overly sexual however the two men have there full top parts of their bodies out, it doesn't really scream what they products they are trying to advertise apart from the t-shirts barely visible slung over their shoulders but look how low there jeans are!!
Very low, so low that the male on the right hand side looks like he is trying to pull them up. 

Men used in advertising looking overtly sexual

This Davidoff advert is very much what I am thinking about but in a picture.

He actor is shown looking dripping wet like something out of Baywatch, he is shown with very blue water with a shimmer on the top, I think this gives sense of a hot country.

He has facial hair which is very sort of rugged looking which some women find very attractive. He also has quite long floating hair and it looks like it has been swept back or pulled over his head once he has got out of the water. By looking at this advert he is a very well toned guy with a tight stomach however he doesn't look very muscular around the arms, which I find interesting! As you can only see him from his waist up you can only see what looks like the top of a pair of shorts however he clearly isn't wearing anything on the upper half of his body. He isn't looking at the camera he is looking off at an angle which perhaps this shows no contact?

This advert is for Calvin Klein. It is a black and white image similar to the famous David Beckham advert (see below). He is looking off the shot same as the advert above so perhaps not to make it seem like eye contact is being made?
This male in this advert is not afraid to show flesh as he only has a very small tight pair of briefs on. His hair is swept back and appears to be quite long actually. He is looking out of the frame and not directly at the person looking at the advert perhaps to show longing? Again he is a well toned male however he is also not big or bulky, the advertisers obviously have a clear depiction to what women find attractive. Most of this males body is out on display.






This is a very famous advert for Emporio Armani as the character is David Beckham. He is led in a typical seductive position with this legs spread apart looking directly at the viewer making full eye contact. He is also led with his arm slightly apart to give the 'come on girls' look to the way he is led. His hair is very short in this advert he still has the very manly facial hair that you can just about see as the image is black and white. I think they have used black and white as it gives a sense of secrecy and you can really the tones of his muscles. He is showing a typical look of tight white briefs (leaving not much to the imagination) and his shirt looks like it is falling of him.

This advert is for an aftershave called Light Blue by Dolce and Gabbana. There are two sides to this as there is an advert including just a female and this advert including a male. This is very clever as it is targeting both the audiences. He is led down on a boat in a  sunny beautiful location. His body is in full view, wearing rather a revealing piece of swim wear. His body is quite tight and built and looks quite oily which in affect works with the surroundings of the advert. The way he is positioned is very much like 'come and get me ladies' with his arm casually behind his head and the top of his legs in the shot slightly spread apart.

This advert is for a Calvin Klein aftershave called 'MEN'. The male             used in this advert has been shot straight on and he is looking directly at the camera and audience. This is a black and white image which seems to be quite effective in seductive images. He has got quite a tight stomach and pecks which meets the standard look that the advertisers seem to be going for. He has no facial hair or not particularly long hair either. He isn't massively in a sexual position as he is stood up but it has got the similar looks about it as the other ones.

 Another Davidoff advert for an aftershave. These two images one of a female and one of a male. This is interesting to see them together as I can make comparison as how a male can now be seen as a sexual object not just a female. They both have very similar looking shots, both wet in water, showing they don't have hardly any clothes on due to the way the picture has been taken. The male has the 'rugged' look with quite a lot of facial hair. He is wet, which can be quite appealing to some and he has longish wet hair.

 This is another famous advert for Emporio Armani with the main aspect being David Beckham. Beckhams' hair is greeced to some side of his head, and I think this could be a reference point to old fashion times? He is shown clinging to a rope, sort of like this hands have been tied to it, one arm up and one arm down. He is showing all his 'hidden' tattoos so perhaps that would have people talking about this advert. Becks is wearing slightly larger briefs however you only get to see the top part of the parts. Looking sexually through tough, hard man eyes at the camera with the full top half of his body showing.

Another Calvin Klein underwear advert. Its a black and white image, his body looks quite shinny. He is looking down which seems unusual. Perhaps he is supposed to be checking out his own body or maybe he is unhappy with it? Very tight undergarment which are actually positioned rather low which I hadn't noticed before. I wouldn't say this was a massively sexual picture however he is very much naked.

This is an overtly sexual looking image. This is an advert for Marc Jacobs for the aftershave 'BANG'.  There is one guy led down with this legs spread apart holding the bottle of aftershave only just covering his private regions. He doesn't have a hairy chest which coming to think of it none of them do. He has many tattoos which perhaps could make the mind wonder. Facial hair, quite dark. Tanned looking and yet again this sort of shinny, geercy look.

 Im guessing this is for a product or company called Crave, although it is not a leading brand the male in the advert looks overtly sexual. The is lent back with both arms above his head. But mainly he has the zip on his trousers undone!! Again a none hairy chest and it isn't shinny however it has the very typical look that all the rest do.












These three images I looked at as they are the female dominating the male!




In the top one the women who happens to be Jennifer Lopez kneeling on a males back, interestingly she is looking at the camera however he isn't. They both look overtly sexy, as she is in a short tight dress/skirt and he doesn't have a top on and has all the messy hair ect. However I feel it is like he is being dominated.

Can you believe this advert is actually for a vacuum company? This seems very inappropriate. The male as you can see is pretty much wearing nothing and has been tied to the lead of the vacuum. You can see his reflection in the mirror and he has the tight body and six back as in all the others. However with the female you can only see her heels you don't get to see her face.

I am not sure what advert this is for but again its about the women dominating the males as they are leads which is obviously how you would take your dog out on a walk!!